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What We Do

Every Channel.
One Team.

We handle every part of your paid media strategy so you can focus on running your business. Google, Meta, TikTok, LinkedIn, Pinterest and more - all managed directly by Cuan.

Facebook & Instagram

Meta Ads

Meta Ads - Facebook and Instagram - are where most e-commerce and direct-to-consumer brands build awareness and drive sales at scale. We build campaigns that work across the full funnel, from cold audiences to retargeting.

Cold audience campaigns for new customer acquisition
Retargeting campaigns for website visitors and cart abandoners
Dynamic product ads for Shopify and WooCommerce stores
Lead generation campaigns for service businesses
Creative strategy and ad copy guidance
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200+
Monthly leads generated for Sydney Poolscape via Google and Meta
40x
Revenue growth for Rogue Season using Meta as a core channel

Short-form Video Advertising

TikTok Ads

TikTok has become one of the most cost-effective channels for e-commerce brands, particularly those targeting younger demographics. The key is creative - native-looking content that doesn't feel like an ad performs far better than polished productions.

In-Feed ads and TopView placements
Spark Ads boosting organic content
TikTok Shop campaigns for product-based businesses
Creative direction and brief writing for UGC content
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We ran TikTok Ads as part of the omni-channel strategy for Rogue Season - helping scale the brand to $450k+ monthly revenue alongside Google, Meta and Pinterest.

4
Channels managed simultaneously including TikTok for Rogue Season

B2B Lead Generation

LinkedIn Ads

LinkedIn is the most effective paid channel for B2B lead generation. If your customers are business owners, decision-makers or professionals, LinkedIn lets you target them by job title, company size, industry and seniority with precision that no other platform can match.

Sponsored Content targeting decision-makers
Lead Gen Forms with pre-filled contact details
Retargeting website visitors with LinkedIn Matched Audiences
Account-based marketing for enterprise prospects
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LinkedIn Ads typically have a higher CPC than other platforms but the targeting precision means you're only paying to reach the exact people who can buy from you. For B2B, the ROI often justifies the premium.

Visual Discovery Advertising

Pinterest Ads

Pinterest is an underutilised channel that works particularly well for lifestyle, fashion, home, beauty and food brands. Users on Pinterest are in a discovery and planning mindset - they're open to being inspired by products. Combined with Google and Meta it forms a powerful omni-channel strategy.

Shopping catalogue campaigns
Awareness and consideration campaigns
Retargeting past visitors and engaged audiences
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Pinterest was one of the four channels in the Rogue Season omni-channel strategy that helped scale them to $450k+ monthly revenue. For fashion and lifestyle brands, it's often overlooked and underpriced.

Owned Channel Revenue

Email Marketing

Email is the highest-ROI marketing channel for most e-commerce brands - and most businesses aren't using it properly. We set up automated flows and campaigns that turn your existing customers and subscribers into repeat buyers without spending more on ads.

Welcome sequences for new subscribers
Abandoned cart and browse abandonment flows
Post-purchase sequences driving repeat orders
Campaign emails for product launches and promotions
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Email was a key part of our strategy for Rogue Season and Knucklehead Clothing - helping increase average order value and lifetime customer value on top of paid ad revenue.

Foundation Work

Tracking, Landing Pages & CRO

The best campaigns in the world don't work if your tracking is broken or your landing page doesn't convert. We set up the technical foundations that make everything else measurable and effective.

Full conversion tracking setup via Google Tag Manager
Phone call tracking and form submission tracking
High-converting landing pages built for ad campaigns
Website CRO to convert more of the traffic you're paying for
Cross-channel reporting dashboards
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One of the first things we do for every new client is audit their tracking setup. Most businesses we onboard have at least one significant tracking issue that is either under-reporting conversions or over-reporting them - both of which cause Google to optimise in the wrong direction.

How It Works

From First Call to Live Campaigns

01

Strategy Call

A free 30 to 60 minute call to understand your business, goals, current situation and what you've already tried.

02

Custom Proposal

A tailored proposal with recommended channels, campaign structure, budget guidance and expected results.

03

Onboarding

Account access, tracking audit, creative assets, campaign builds. We get everything set up properly before spending a dollar.

04

Launch & Optimise

Campaigns go live and we optimise continuously - weekly reporting, regular check-ins, constant improvement.

Platforms

Every Major Paid Channel

Omni-channel strategies ensure your business isn't dependent on any single platform.

Google Ads
Meta Ads
YouTube
TikTok Ads
Pinterest Ads
LinkedIn Ads

Ready to Get Started?

Book a free strategy call. No lock-in contracts, no fluff - just results.

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